Mission • Money • Merit: Using the Portfolio Approach to Drive Nonprofit Performance

Foundations and Trends® in Marketing: Volume 6, Issue 3-4 By Kersti Krug (University of British Columbia, Canada) and Charles B. Weinberg (Sauder School of Business, University of British Columbia, Canada)Also available in print as a book. ISBN: 978-1-60198-614-6 96pp Dec 2012 List Price $ 99 , € 99 , £ 80.